Capturing the Fun: Social Media Content Strategies for Summer Camps
The summer months are the only time you can gather all the media content you’ll need to promote your camp year-round such as photos,...
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cheryl goldstein
Jan 112 min read
The Most Important Marketing Trends For 2024
From the inevitable rise of AI to the countless algorithm updates, marketing trends have been changing faster than Taylor Swift fan...
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cheryl goldstein
Nov 7, 20232 min read
Responding to Tragic Events
I’ve had a lot on my mind lately, but I wasn’t really sure how to express my feelings until now. Unfortunately, there has been so much...
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cheryl goldstein
Aug 21, 20232 min read
THAT’S A WRAP!
Congratulations! You made it through another successful summer season! Although it may all seem like a blur, in the next few weeks you’ll...
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cheryl goldstein
May 9, 20232 min read
How To Communicate With Parents
When my daughter was in preschool, her teacher would give me an end-of-week report that briefly outlined a few of the activities she...
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cheryl goldstein
Mar 1, 20232 min read
VENDOR HALL HIGHLIGHTS
This past week I was lucky enough to attend the ACA National Conference! As always, the vendor hall was packed with amazing things all...
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cheryl goldstein
Jan 3, 20233 min read
Sensical Trends For 2023
I don’t pretend to be trendy (just ask my teenage daughter). However, every January camps ask me to tell them the latest marketing trends...
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cheryl goldstein
Sep 22, 20222 min read
Business Benefits Of Journaling
One of the things I do every morning is write in a journal. It is a time for me to reflect, get things off my mind, vent, dream, and...
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cheryl goldstein
May 11, 20222 min read
Summer Photography Solutions
It’s true …Every photo tells a story! But if you don’t have the pictures at the end of the summer it’s going to be very hard to recapture...
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cheryl goldstein
Mar 21, 20223 min read
A Gen Zer's Perspective On Working At Camp
Gen Z’ers very recently entered the workforce, and they are prime candidates to be summer staff. However, what most of us have found is...
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cheryl goldstein
Nov 10, 20211 min read
Should Camps Participate in Black Friday or Cyber Monday?
Black Friday and Cyber Monday are synonymous with some of the biggest sales of the year raking in billions of dollars for businesses...
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cheryl goldstein
Jun 1, 20212 min read
Embrace Who You Are
I always used to try to please everyone. As a child I wanted all the other kids to like me, and as an adult I never wanted to cause...
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cheryl goldstein
May 7, 20212 min read
It's Game Time
You’ve worked so hard to get ready for this summer and it’s almost game time! But don’t take your eye off the ball. Now is the time to...
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cheryl goldstein
Apr 24, 20212 min read
Tips From The Oscars - How To Produce a Camp Video
Ever watch a movie that made you laugh out loud? Or a tearjerker that touched your heart? That is the power of film (and video) You don’t...
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cheryl goldstein
Feb 5, 20212 min read
2021 Camp Marketing Trend #5
Last but not least, my favorite trend for 2021 is video storytelling. I may be a bit biased since I was a former television producer....
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cheryl goldstein
Feb 4, 20212 min read
2021 Camp Marketing Trend #4
Trend #4 is something that I have been talking about for months, and I believe it is going to continue to be more and more valuable to...
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cheryl goldstein
Feb 3, 20212 min read
2021 Camp Marketing Trend #3
Word of mouth is one of the most valuable sources of marketing, and camps have always relied on this type of communication. According to...
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cheryl goldstein
Feb 2, 20211 min read
2021 Camp Marketing Trend #2
Email marketing has proven itself as a reliable and result driven strategy. I predict it will continue to be a strong tool to deliver...
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cheryl goldstein
Feb 1, 20212 min read
The Hottest Camp Marketing Trend of 2021
Businesses that know why they exist and who they are built to serve will always be positioned to navigate change. That is why you must...
68 views0 comments
cheryl goldstein
Jan 18, 20212 min read
Be Flexible With Your Marketing
During 2020, we learned how to be nimble and flexible, but how will you apply these new skills to your marketing in 2021? You need to...
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