Each January, we predict the marketing trends that camps should prioritize for the upcoming year. These insights are based on research, insider knowledge, and years of experience in the camp industry. While there are countless strategies to explore, here are our top five trends for 2025 that can make a big impact:
🔸 AI-Driven Personalization
Artificial intelligence is evolving at a rapid pace, and its ability to understand and communicate with customers is more refined than ever. Camps can leverage AI tools to create hyper-personalized experiences, whether it’s through dynamic email campaigns, chatbots, or tailored marketing messages that resonate on a deeper level. It’s all about creating a connection that feels truly unique to each camper family.
🔸 The Continued Rise of Video Content
Video remains king! Platforms like Instagram and YouTube are constantly enhancing features to cater to video-focused audiences. Short-form content is dominating attention spans and makes for the perfect medium to showcase youthful energy and culture.
🔸 Sustainability in Marketing
As consumers become increasingly eco-conscious, camps must find ways to align their green efforts with their marketing strategies. Highlight your camp’s sustainability initiatives—like going paperless—and make these stories a central part of your brand narrative. It’s not just good for the planet; it’s a value many families are actively seeking.
🔸 Tapping Into Creator Content
The creator economy exploded in 2024, with a staggering $250 billion industry impact, and it’s only growing! Camps have a unique opportunity to tap into their built-in audience of campers, staff, and alumni to serve as ambassadors. Authentic content from people who genuinely love your camp is powerful. Testimonials are great, but there’s so much more you can do by empowering a team of camp influencers!
🔸 Preparing for a Smaller Camper Pool
Demographic trends show that population growth is declining, which means fewer potential campers in the years ahead. To stay ahead of this challenge, camps need to double down on building brand loyalty now. Retention will be key, so focus on creating memorable experiences and strong connections that keep families coming back year after year.
Now’s the time to set your goals and plan how to implement these strategies. Don’t let another year pass without a solid marketing plan in place. If you’re ready to take your camp’s marketing to the next level, schedule a call with us today—we’d love to help you make 2025 your best year yet!
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