Uncertain times affect all industries, and camps are no exception. Leadership transitions, inflation, natural disasters, and cultural shifts, are all examples of major changes that can cause businesses to feel uneasy. When things start to feel unpredictable, companies often pull back on investing in their marketing. In reality, this is the best time to push through and keep your brand relevant. Once the tides turn (and they always do) people will remember the companies that stayed consistent. Camp is always something parents and their kids look forward to—so use it to your advantage! Be the rock your families need and they’ll reward you with their loyalty.
The best strategies for effective marketing during these times is regular messaging, being transparent, and being open for your families through two-way communication. If you typically use newsletters, social media, or email blasts—keep it up! Your families need to stay informed and will appreciate the reminders that you are prepared, stable, and the right choice for them when they’re ready. Don’t gloss over any of these obvious shifts and changes. Address challenges confidently and be honest about how your camp is evolving with them. Again, your families will feel like they’re in good hands. Be interactive! Virtual events, Q&A’s, polls, or going live on social media is a great way to further show your returning families and any potential future families that your camp is handling change with grace.
When communication stays strong, clients are reassured that camps are up-to-date and still prioritizing them. This allows families to stay engaged. Sounds cliche, but be the constant in a sea of change! It will strengthen your business and show that your camp is a pillar of the community. Blending empathy, branding, and consistency is more important than ever as we face an ever-fluctuating 2025.
Don’t forget, we’re here for you! Campfire Creative Marketing has supported camps through change before, and our track record speaks for itself. Take advantage of our expertise by scheduling a FREE 30-minute marketing call. Ask us anything related to your marketing from branding to brochures. Click here to select the best time for you: https://calendly.com/info-51273/meet-with-cheryl
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